Insights
Rethinking CRM As a Revenue Driver Instead of Cost Center
Too many nonprofits invest in technology that overpromises and underdelivers. CRMs were meant to be the engine behind modern fundraising—yet for many, they’ve become expensive digital filing cabinets. Often, the problem isn’t the tool—it’s the strategy.
Traditional CRM use is about data entry. Strategic CRM use is about insights and action.
Even well-run CRM systems can fall short if not aligned with evolving fundraising strategy. This piece offers actionable insights to help nonprofits shift CRM from an overhead cost to a revenue-driving asset—through better alignment of people, process, and technology.
Data Strategy for Nonprofits: Why Less is More
Nonprofits are often overwhelmed by the volume of data they collect—yet underwhelmed by the results it delivers. This piece explores how a “less is more” approach to data strategy can help nonprofits improve fundraising, streamline operations, and prepare for future AI adoption. The key? Focus on quality, governance, and strategic prioritization.
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